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What do the calls you miss actually cost?
Four numbers you already know, and one honest guess. No email, no download — move the sliders and the answer moves with them. Most owners have never put a figure on this, and the figure is usually the reason the year felt tight.
Rings out, goes to voicemail, or nobody is at the desk.
One visit, one ticket, one booking — before costs.
Of the people who reach you, the share that turns into work.
The honest unknown. A text inside 60 seconds catches some of them, never all.
Walking out the door, every year
$66,560
166 jobs a year, about $1,280 a week — from calls that rang and nobody answered.
$20,296 a year ahead — it pays for itself after 2 months.
The math, kept honest: missed calls × how often a caller books × what a job is worth, over 52 weeks. Nothing is padded, and the recovery rate is yours to set — I have no way to know it for your business.
Why the phone leaks
Nobodymissescallsonpurpose.
You were under a sink, in a chair, on a ladder, or serving the lunch rush. The call still counted, and the person on the other end called the next name on the list about forty seconds later.
Voicemail is a dead end
People under forty largely do not leave them, and the ones who do expect a call back that day. A missed call with no voicemail looks like nothing happened — but something did.
A text gets answered
An automatic text inside a minute — "sorry we missed you, what do you need?" — lands while they are still deciding, and it does not need you to stop what you are doing.
The agent finishes it
It answers hours, ballpark pricing, and availability, takes the job details, and hands you a person who is ready to book instead of a number to call back.
You stay in charge
It never quotes a final price, never promises a refund, and flags anything only you should answer. First month is free, so the numbers above get tested before you pay for them.
Questions
Aboutthesenumbers.
Your phone already knows. Open the recents list and count the incoming calls with no matching outgoing call after them — do one week and you have the number. Most owners guess low by half.
It is a starting point, not a claim, which is why it is a slider you control. Nobody can honestly tell you the rate for your business before running it — that is what the free first month is for.
It texts as your business, not as you personally, and it says a person will follow up on anything it can't answer. It never invents prices or promises.
Then run it in draft mode: it writes the reply, you tap send. Plenty of owners start there for a month and switch it loose once they have read fifty of them.
Front Desk — missed-call text-back, review replies, and a morning brief — is $500 setup and $250/mo, with the first month free and no contract. Assistants on their own start at $75/mo.
Want the phone handled?
Tell me your trade and roughly how the week goes. I'll set the text-back up on your number, free for the first month, and you can judge it on real callers instead of a slider.