The three brackets
Simple missed-call text-back, roughly $20–80 a month: when a call goes unanswered, the caller gets an automatic text. Useful, and better than nothing, but it is a one-line message — the conversation still lands back on you.
AI assistants that hold the conversation, roughly $75–300 a month: the text-back answers questions in your voice, gives ballpark pricing, checks availability, collects job details, and hands you someone ready to book. This is the bracket where the tool does actual work.
Full human answering services, roughly $200–1,200 a month, usually billed per minute or per call: a person answers. Best when the call is genuinely complex or emotional, and priced accordingly. Bills climb fast in a busy month.
What to check before you pay anyone
Does it text back within about a minute? Speed is most of the value — a reply an hour later is a callback, not a save.
Does it answer from facts about your business, or improvise? An assistant that invents prices or promises will cost you more than the calls it catches. Ask what happens when it does not know something; the right answer is that it says so and flags a human.
Do you see every conversation? You should be able to read what was said, and be able to run it in draft mode — it writes, you approve — for as long as you want.
What happens to the lead? A saved call that never reaches you is not saved. It should arrive as a text or an email with the details already collected.
What is the contract? Anything requiring a year up front for a service that is supposed to prove itself in a week deserves suspicion.
The arithmetic that decides it
Compare the yearly cost with the yearly value of the calls it would realistically catch — not all of them, some of them. If the service costs $250 a month and your average job is $400, it needs to save roughly eight jobs a year to break even. If you miss eight calls a week, that is a low bar. If you miss one a month, it is not worth it, and you should not buy it.
For calibration: Front Desk at Clauser Studio is $500 setup and $250 a month — missed-call text-back, review replies drafted for your approval, and a morning brief — with the first month free and no contract. Assistants on their own start at $75 a month.
Whoever you buy from, run the numbers first. A tool that cannot beat your own arithmetic is not worth a subscription, and any honest seller will do that math with you.
Last updated 2026-07-26