On the profile itself
Pick the most specific primary category that fits ("Wood-fired pizza restaurant" beats "Restaurant"), and add every honest secondary category. Keep hours ruthlessly correct — including holidays; nothing torches trust like driving to a closed shop. Add real photos monthly; profiles with recent photos get materially more direction requests. Use the Q&A section yourself: post and answer the ten questions you get by phone every week.
Reviews: the goal is a steady drip, not a burst. Ask at the moment of delight, make the link one tap, and reply to every single review — replies are a ranking signal and every reply is marketing the next customer reads.
On your website — the half people skip
Your profile links to your site, and Google reads both. If the site is a template with your menu trapped in a PDF, you are invisible for every "near me" search that mentions a product. What matters: a real text menu or service list, your city and neighborhood in actual page copy, LocalBusiness schema markup, fast mobile load, and a click-to-call number.
This is the part I build. A Clauser Studio site ships with correct local schema, structured menus and service pages Google can read, and analytics so you can watch profile views become website visits become calls. From $200, live in about a week — and if you just want your current site audited against this list, ask; the contact form is at the bottom of every page.
Last updated 2026-07-19