The seven leaks
1. The menu or service list is an image. Google cannot read it, so every search for a specific dish or service skips you. Fix: structured text content.
2. No prices anywhere. "Contact for pricing" reads as "expensive" to most visitors; they leave rather than ask. Fix: publish at least "from" prices.
3. Six-second mobile load. Most local traffic is a phone on a sidewalk. Every extra second of load measurably increases abandonment. Fix: lightweight hand-built pages, compressed images.
4. Wrong or buried hours. The single most-searched fact about your business. Fix: hours in the header or footer of every page, and matching your Google profile.
5. A free subdomain. yourbusiness.wixsite.com signals afterthought to both customers and Google. Fix: your own domain, about $12/year.
6. No way to act. If a convinced visitor cannot book, order, or at least tap-to-call in one step, the intent evaporates. Fix: one obvious action button on every screen.
7. No analytics. If you cannot see what visitors do, every other decision is a guess. Fix: GA4 with real conversion events — it is free.
The honest test
Open your site on your phone, on cellular, and time it. Then try to find your hours, a price, and a way to order or book — as if you had never seen the site. If any of those takes more than two taps, you now know where the customers went.
Fixing all seven is not a big project. It is roughly what a $300–800 rebuild covers at Clauser Studio — custom code, your own domain, analytics wired in, live in about a week, with a free homepage draft before you pay anything.
Last updated 2026-07-19